This used to sit on the board itself and made it long enough that people stopped scrolling. The short version — what you actually pay for — is still on the board. This is the whole roster, for when you want it.
← Back to the board| App | What it does | ~ $ / month | Status |
|---|---|---|---|
| Getting found · generates demand | |||
| Meta AdsYours | Facebook and Instagram ads. Read Jul 28: $64 over 30 days across three boosted posts, all pointing at your WordPress site rather than at the pages we built, and no pixel anywhere on it. Your budget goes straight to Meta, never through us. | your budget | Move 3 Have |
| Google Business ProfileYours, to claim | Your listing on Maps. The widest gap: a competitor shows 613 reviews, you have close to none. | free | Move 4 |
| Google Local ServicesYours, to open | The Google Guaranteed badge above normal results. Google verifies your license first. | per lead | Move 3 |
| Google Search ConsoleYours, to open | Which searches show your pages, and where you rank. Feeds the SEO engine. | free | Move 3 |
| The pages and the catcher · no lead lost | |||
| GoDaddyYours | Where your domains are registered. The move is on us now. Which name is your call. | your current bill | Move 3 Have |
| Cloudflare PagesOurs → you | Hosts the four landing pages, tools and blog. Temporary address, hidden from Google. | free | Live |
| Cloudflare WorkersOurs → you | Receives a form, saves it, fires the alert. Tested Jul 24. Never drops a lead. | ~$5 all Cloudflare | Live |
| Cloudflare D1Ours → you | Your lead and property database. Every lead and building, with brand, source and next due date. | included | Live |
| Cloudflare EmailOurs → you | Sends the instant lead alert. Reaches us and we relay, until you want it direct. | included | Live |
| Working the lead · you hold it | |||
| Lead boardOn your database | Every lead, its source, its stage, won or lost with its value. The part of Katalyst you actually use. | included | Live |
| CRM automationsOn your database | Reminders, stage moves and the seven automations in your scope, plus reply and follow-up. | included | Move 2 |
| ClaudeBilled at cost | Reads an inquiry, answers it, qualifies it, drafts follow-ups. Cents per lead. | ~$5–100 usage | Move 2 |
| Katalyst (GoHighLevel)Your vendor | What you pay for today. The audit is the first job in Move 2, then contacts and automations move off it. Do not cancel it before we have your emails out. Anything built inside it goes when the subscription does. | your current bill | Move 2 Have, unread |
| MailchimpYours | Email marketing. Holds the 9,300-row referral list Fallon sent on Jul 27. Not the past-customer list. | your current bill | Move 4 Have, unread |
| Doing the work and getting paid · where money lands | |||
| JobTreadYours | Estimating, job costing, scheduling, purchase orders, retainage. Your system of record, and it stays. Read Jul 28 over the API: that is where the pending-proposal figure on the board comes from. | your current bill | Keep Have |
| QuickBooks Online PlusYours, to set up | Per-brand profit and loss. Syncs both ways with JobTread. The entity question comes first. | ~$115–140 | Move 4 |
| StripeYours, to open | Card and bank payments, per brand, so advisory and repair invoices never share a merchant record. | per transaction | Move 4 |
| Business phone lineYours, to open | A number per brand. Caller ID is right, and it ports out with you. | ~$23 / brand | Move 4 |
| Measuring it · reads across all | |||
| ScorecardOn your database | Leads in, speed of answer, cost per booked appointment, won repair revenue. | included | Move 4 |
| Won-job feedbackMeta & Google | Sends closed jobs and their value back to the ad platforms. Katalyst cannot do this. | free | Move 3 |
| SEO engineOurs, run for you | Measures pages weekly, proposes moves, reverts what hurt. It never publishes. | included | Move 4 |