PaperSt.AI
Business System Map
LA Construction Consultants / BDA
As of 2026-07-23
Gordon Myers · three-brand acquisition & fulfillment system
Business system map.
The systems, grouped by function, with their data flow, status, and the objective each serves. This page is kept current, the date above is the last update.
LiveBuildKeepNext
System map — lead to revenue
AAcquisitiongenerates demand
Compliance funnel — 2 sites (BDA, LACC), SB 721 / SB 326 landing pages, SEO blogLive07-22
Cold outbound — AAGLA + CAI-GLA (member lists)Next
Paid ads — Google / Meta, with source attributionNeeds ad budget
BCapture & speed-to-leadno lead lost
Lead forms — /api/lead posting into your owned databaseBuild
Instant alert — text/email the second a lead lands (target first touch < 5 min)Build
Follow-up sequence — persistence contact until a human connectsBuild
CData / system of recordyou hold it
Owned database — leads + properties, one table across all three brands (brand field)Build
Marketing CRM + automations — pipelines + the 7 automations (replaces Katalyst / GHL)Build
Katalyst migration — contacts, live automations, funnels, numbers; scope from the read-only reviewScoping
DFulfillment / revenuewhere money lands
Estimate coordination — the 3-estimate step routing inspection to repairBuild
JobTread — estimating, job costing, scheduling (your ops system of record)Keep
Payments · business line · booking — opened in your name, per entityOpen
E · Reactivation / continuity — the loop
↻ Re-inspection clock — every completed job becomes a scheduled future inspection at near-zero cost; the SB re-inspection cycle is the engine. Email reactivation to the existing database, on your approval. Loops back into A/B.
F · Measurement — reads across all
Scorecard — lead → contract, cost per qualified appointment, and LTV:CAC on the BDA → LACC inspection-to-repair cross-sell. One owned dashboard.
Objectives — what "working" means (reviewed weekly)
| # | Objective | Key result | Status |
|---|
| O1 | Owned platform live, in LACC's name | Pipelines stood up in accounts you own; Katalyst dependency mapped + on a replacement path; access revocable in minutes; every account documented. | In build |
| O2 | Every lead captured, reaches a human fast | /api/lead wired to an instant alert; speed-to-lead measured; first touch under 5 minutes. | In build |
| O3 | Funnel produces real inbound | 4 landing pages + magnets live (done); pages indexed + ranking; first captured leads flowing. | Live → ranking |
| O4 | Existing database reactivated | Reactivation campaigns drafted, approved by you, and sent to existing contacts. | Pending DB + go |
Operating model
Shared board — every task, owner, due date visible
Every change previewed before it goes live
Weekly 30-min review: shipped / needs-you / numbers / next / risks
Nothing sent, posted, or paid without your yes
Open decisions — needed from you
1Entities. One business, or separate entities/EINs per brand? Sets one-vs-two payment + ops accounts.
2License. The active contractor license the funnel drives leads to.
3Fuel. Running ads now (what spend)? Hold a list of in-territory buildings + inspection status?
4Reactivation. Email only, or SMS too (adds A2P registration)?