PaperSt.AI
LACC / BDA Board
LA Construction Consultants · Balcony & Deck Advisors · Soft Story Advisors
as of 2026-08-13
LA Construction Consultants · Balcony & Deck Advisors · Soft Story Advisors
as of 2026-08-13
Gordon Myers · three-brand acquisition & fulfillment system
The whole business on one page.
This board is the single place we both work from, instead of a project tool neither of us opens. What is live, what is open and who owns it, every app and its cost, and what ships when.
LiveIn buildQueuedNeed you
Where each item stands. Need you is the only one that waits on your side.
Your pages are live on your own domain, and nothing that comes in gets dropped.
Jul 24 · The form used to discard the lead. Now it saves and alerts. Anything before Jul 24 is gone.
Done · Web enquiries now appear in your JobTread automatically, under New Lead, marked with where each one came from (website, Facebook ad, Google ad) and what it is about (balcony, HOA, repairs). Nothing else in JobTread is touched.
Done · The design you picked is live on all nine pages, with your licence number in every footer. The balcony law corrections are live too: the pages now state the six year and nine year deadlines the way the statutes actually word them. A final wording pass over the three blog articles is still running on our side.
Done · Your site is now live on your own domain at compliance.laconstructionconsultants.com. The DNS record we once asked you for turned out to be something we could do from our side, so nothing was needed from you in the end. It is not yet open to Google, which is deliberate until the name question below is settled.
Thank you · Fallon sent the Google Business login on Aug 12. That was the last thing standing between you and Google reviews, and it means we do not need to build a new listing from scratch. We have moved those details somewhere safe and taken them out of email.
Needs a decision · Your pages used to read DTAG Inc. dba LA Construction Consultants, and we have taken the dba part off today, because the state licence board shows licence 1061967 under DTAG INC only, with no trading name recorded against it. An advert has to carry the name the licence carries, so this is the one thing holding the ads. It is the first row below.
In build · The phone system. Your rules are locked: humans answer first, the AI is the backup. Full section below.
1 · Catch every lead→
2 · Work the lead→
3 · Turn the ads up→
4 · Compound it
Working together
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You answered nine things here on Aug 2 and Aug 3. When we reworded the rows afterwards, your answers stopped showing, so some of them got asked again. That was our fault and it is fixed. Here is every answer you have given us and what happened to it.
Aug 13 · “13636 Ventura Blvd Ste 292, please remove all reference to 13547” — Done, and it settles a question we should not have kept asking. One thing to flag rather than bury: your contractor licence and your domain registration both still record 13547, so those two need updating at the source, and the state expects a contractor to notify it of an address change. We can prepare both, you just sign.
Aug 13 · “B&D is its own BRAND” — Agreed, and Fallon is right that it is missing from the site. Balcony & Deck will front the inspection pages and LA Construction Consultants the repair pages, with the relationship stated plainly. Scoping it now, and we will give you a date rather than a guess.
Aug 13 · “inspection leads should not go into JobTread” (Fallon) — Agreed and being changed. JobTread stays repairs only. Inspection enquiries go to a lead board built for exactly that, which you already have and we never handed over. That is on us and the login is coming.
Aug 13 · “we follow up with email systematically, we have patience” — Understood. We have stopped asking for a calling week and will build the systematic follow up instead, so it runs without anyone having to remember.
Aug 13 · “CAI-GLAC is too national, I cancelled my membership” — Off the list. We are pricing AAGLA instead, where you are already a member and where the apartment owners are.
Aug 13 · “how do I upload the letter from IRS on this platform?” — You cannot, and that is our gap. Email it to joseph@paperst.ai and we will add an upload here.
Aug 2 and 3 · all nine done or in hand. The domain (live Aug 8), the licence number (now in every footer), no more three estimates (gone from every page we control), the BMO records (confirmed), the Facebook messages (closed, they were your own tests), Soft Story as a finders fee to DTAG (recorded), and B&D standing alone but funnelling back to LACC (agreed, being designed). The two still live are the DBA question, which is the first row below, and the Google Voice login, which is ours to chase and not yours. One leftover we checked today: the Balcony & Deck site still opens with the line “we act as an independent compliance advisor”. That is the same idea you ruled out, and it reads oddly next to LACC doing the repairs, so it is worth your outside developer taking it off. We can give them the exact wording.
From now on your answers stay put. We keep a record of every reply you leave here, so rewording a row can never make your answer disappear again.
Nine pages are live on your own domain. The five that sell are below. Swipe sideways or use the arrows, and tap a card to open the real page. The other four are the booking page and three guide articles that ads and search will land on.
Humans answer first. The AI is the backup.
Built to your rule: the phone rings for your team for about four rings, and the system only steps in when nobody picks up or it is after hours. JobTread stays for repairs and jobs only.
Open: automatic missed-call texts need ten minutes with the Google Voice login, which is a different account from the Google Business one Fallon sent on Aug 12. AI answering needs the number moved to a carrier account in your name. Plan on about three weeks from the day you say go, and that clock cannot be shortened by paying more. Everything else on your team’s list is built or in build.
| Item | Owner | By | Status |
|---|---|---|---|
| With you · these are the ones that unblock us | |||
| You can answer any of these right here. Tap Comment under a row and type your answer. It stays on the board where the item is, so it cannot get buried in a text thread, and anyone on your team can see it and add to it. Texting us still works if that is faster. | |||
| Two brands, two campaigns: yes. One licence, two names: not allowed. Separate campaigns for the two brands: agreed, and easy. The catch is narrow: a contractor licence can carry only one trading name, and 1061967 shows DTAG INC alone. So the campaigns can be separate, but the licence line inside them has to read the same name. Quickest route: say go, both campaigns start this week with DTAG INC on the licence line, while we find out what it takes to give Balcony & Deck its own, or whether it needs one at all given it advises rather than builds. | You | Say go | Need you |
| The 800 number: worth doing, but it does not replace the move. Easy to set up, and we will. Two cautions: for a local LA trade a 424 number usually gets answered and trusted more than an 800, so we would keep 424-946-8057 on the site and the ads. And an 800 in front still does not let anything answer the calls you miss. The fastest win is unchanged: ten minutes with Fallon on the Google Voice login turns on automatic texts to missed callers straight away, nothing moved, nothing to pay. | You | 10 minutes | Need you |
| Understood on the pipeline, we will back your approach instead of pushing calls. Fair strategy, and we will stop asking for a calling week. Instead we will build the systematic follow up so it runs itself rather than relying on someone remembering. From JobTread today: 61 people hold $5.26M in open quotes, and separately 11 people hold $467,190 you already approved that never got into the diary. That second pile is scheduling rather than selling, and it is the only part we would still nudge you on. | Us | In build | In build |
| Job photos, with Jack. You said you would arrange it with Jack, so this is just here so it does not get lost. Ten to fifteen before, during and after shots. Send them however is easiest: email them to us, or Jack can share a folder. There is no upload on this board, and that is our gap to close, not something for you to work around. | You | With Jack | Need you |
| The review drive: booked in, we will bring the plan. You said let us discuss and make it happen. We will bring a written plan to the next session: who gets asked, in what order, the exact wording, and how it keeps running without your team having to remember. The one thing only you can supply is the names of customers you finished before JobTread existed. Inside JobTread we count 12 completed jobs, which is not enough on its own, and we can pull those ourselves. | Both | Next session | In build |
| CAI-GLAC is off the list. We should be at AAGLA instead. You told us CAI-GLAC is too national, you found little value and you cancelled the membership. That is useful and it changes our plan, because we had been costing a table at their September expo. You are a current AAGLA member, which is the Los Angeles apartment owners association, and SB 721 balcony work is squarely an apartment owner problem. We are pricing AAGLA instead and will come back with what a presence there costs and what it would realistically return. Nothing needed from you. | Us | We price it | In build |
| With us · what we are doing next | |||
| Build the phone system. Your rules are locked: humans answer first, the AI is the backup. The receiving side and the missed-call catcher are both live on our side; AI answering waits on the number move, which starts the day you say go and takes two to five weeks. | Us | In build | In build |
| Put Balcony & Deck Advisors back on the site, properly. Fallon is right and you agreed. B&D is nowhere on the new pages, so every referral and past inspection client who lands there sees a name they do not know. The fix, and we have checked it works: Balcony & Deck fronts the inspection side as the advisor who arranges and reads the inspection, LACC fronts the repairs as the licensed contractor who does the work. That is exactly what both your sites already say, so nothing about how you operate has to change. Both pages will state plainly how the two relate, in your own words, One Team One Process. It touches nine pages, both Google listings and the email footer, so we will give you a date once it is scoped rather than a guess. | Us | Scoping now | In build |
| Split the leads: inspections out of JobTread, repairs in. Fallon asked for this and it is the right call, so we are changing it. JobTread stays what you wanted it to be, repairs and jobs only. Inspection enquiries stop at a lead board that shows every enquiry, which advert or page produced it, and what stage it is at, and only become a JobTread job if they turn into repair work. That board already exists and we never gave you the login, which is our mistake. Sending it today. | Us | Today | In build |
| Take over your two Google listings and get reviews running. Now that we have the login we check what is on each listing, fix the address and details so they match everywhere, and set up the review request. You will not have to touch it beyond approving the wording. | Us | This week | In build |
| Get the ads ready to switch on. Tracking so Facebook can see which visitors actually become enquiries rather than just clicks, the missing preview image, and the first test budget. All of it waits on the one line above about the name. | Us | On your word | In build |
| Build the CRM automations. Stages, instant reply, follow-up, reminders. The seven automations in your scope. Being straight with you: this has not started. The lead alert is live and web enquiries reach JobTread, but the other six are queued behind the ads and the phone. If you want them moved up, say so and they go first. | Us | Queued | Queued |
| Move the database and workers into an account in your name. They run in ours because they were built first. This is the handover, and it happens before the engagement ever ends, not at the end of it. | Us | Queued | Queued |
| Friendly reminders · small things, no rush, comment on any of them | |||
| These are gentle nudges, not chase-ups. Tap Comment under any row to reply, ask a question, or tell us it is handled. Anyone on your team can comment and everyone sees it. | |||
| The IRS letter: just email it, there is no upload here yet. You asked how to upload it on this board and the honest answer is that you cannot, which is our gap and we are adding it. Send it to joseph@paperst.ai along with whose name the 424 number is registered under. Those two start the three week clock on moving the number, which is the piece that lets something answer the calls nobody picks up. | You | One email | Need you |
| Address: 13636 Ventura Blvd Ste 292, and 13547 is coming off everything. Settled, and we are acting on it. No need to answer again. One thing to flag: your licence record and your domain registration both still say 13547 Ste 171, and the state expects a contractor to report an address change. Google will also check the listing against somewhere you genuinely operate. We will prepare both corrections for you to sign. | Us | We prepare it | In build |
| Your contractor licence expires October 31. We are watching it, you do not need to report back. We can read the state register ourselves, and we checked it today: still active, still expiring 10/31/2026, no renewal showing yet. We will check weekly and tell you if it gets close. It matters because ads carry the licence number and have to stop if it lapses. And you are right on the timing: the state does not accept a renewal more than 60 days out, so the window opens around September 1. Nothing for you to do until then. Sorry about the confusing note you replied to — that was an internal scribble of ours that should never have appeared on your board. It is gone, and we have changed how this board works so it cannot happen again. | Us | Weekly check | We watch it |
| The “independent advisor” wording is still live on your Balcony & Deck site. You ruled this out twice, on Aug 2 and Aug 3, and we recorded it as done. It is not. We checked the live page today: the homepage still says “we act as an independent compliance advisor… compare qualified estimates”, and the same idea appears seven times across three pages plus in the hidden data search engines read. Nothing on that site has been edited since January. This one is on us: we recorded your ruling in our own words rather than yours, so every check we ran said it was already fixed. We will send the exact replacement wording to whoever manages that site, if you tell us who. | Us | We draft it | In build |
| Anything on your mind, put it here. Questions, corrections, something we have got wrong, or something you want moved up the list. Comment on this row and it reaches us the same day. Your comments stay on the board now, so you can always see what you told us. | Anyone | Any time | Open |
This list is the whole to-do list. Nothing lives in a separate tool, and nothing is tracked anywhere you cannot see. If it is not on this board, we are not doing it.
Five ways to get work. Two are free, and we are not using either yet.
In the order we would spend your time and money, cheapest first. Nothing here needs a new system: everything runs on what you already own or on what is already built.
| The play | What it costs | Where it runs | Status |
|---|---|---|---|
| 1 · The people already holding your quotes. 61 people, $5.26M, plus 11 more holding approved work never scheduled. They asked you for a price already. You have said you work these by email systematically, so we are building that follow up rather than asking you to phone. | Free | JobTread | In build |
| 2 · Your email list. Your Aug 10 send produced 131 clicks in a day. Every one landed on your old site, which has no enquiry form on it, so all 131 went nowhere. Pointing the next send at the new pages costs nothing and is the single fastest change on this list. | Free | Mailchimp | Fix now |
| 3 · Google reviews and your two listings. You already have two Google listings and we now have the login. Reviews are what makes you show up in the map when someone searches balcony inspection near them. Not a fast win, it compounds over months, which is why it starts now. | Free | In build | |
| 4 · Paid ads, small and measured. A first test of roughly $120 total, capped so it cannot overrun. Its job is to prove the machine catches and reports a lead, not to make money. Blocked only on the licence name. | ~$120 test | Meta | Need you |
| 5 · Being in the room with apartment owners. AAGLA, where you are already a member, rather than CAI-GLAC which you told us you left. SB 721 balcony work is an apartment owner problem, so this is the right room. We are pricing it. | We are pricing it | AAGLA | Queued |
The honest headline: the two free plays outrank the paid
one, and neither is switched on yet. Ads are the smallest item on this list, not the biggest, and
we would rather have your email list pointing at a page that works before we spend a dollar.
How we work
A 30 minute session every two weeks. The cadence you asked for. Shipped, what we need from you, the numbers, what is next, and anything at risk. We have slipped on booking these and that is ours to fix.
This board is the shared board. One link, kept current. If you have an older link to it saved, it now shows the same thing.
Nothing ships without your yes. Nothing sent, published or paid.
Everything documented. Every account and automation, and how to run it.
You own the work. Your domain, your JobTread, your Google listings, your ad account are all in your name already. The database and the small programs behind the site still sit in our account because they were built before yours existed, and moving them across is on the list above.
Billing
$1,800 a month, month to month. Billed $900 every two weeks, the
schedule you asked for. Next invoice 2026-08-20, by email. Labor at $100 an hour, software at
cost, no build fee. Scope covers the CRM, automations, funnel, reactivation, scorecard and docs.
Two corrections we owe you, both in your favour. Billing every two weeks lands 26 payments in a year rather than 24, which is slightly more than the monthly figure you signed. We are moving to twice a month so it matches exactly, and we will confirm the dates before the next invoice. Separately, the second half of month one was never invoiced to you properly. That is our error, not a missed payment, and we are sorting it rather than leaving it to appear as a surprise.
Two corrections we owe you, both in your favour. Billing every two weeks lands 26 payments in a year rather than 24, which is slightly more than the monthly figure you signed. We are moving to twice a month so it matches exactly, and we will confirm the dates before the next invoice. Separately, the second half of month one was never invoiced to you properly. That is our error, not a missed payment, and we are sorting it rather than leaving it to appear as a surprise.
PaperSt.AI
LACC / BDA Board · updated 2026-08-13 · joseph@paperst.ai
Built on the signed Scope of Work (2026-07-22).
Built on the signed Scope of Work (2026-07-22).