PaperSt.AI

LACC / BDA Board
LA Construction Consultants · Balcony & Deck Advisors · Soft Story Advisors
as of 2026-08-06

Gordon Myers · three-brand acquisition & fulfillment system

The whole business on one page.

This board is the single place we both work from, instead of a project tool neither of us opens. What is live, what is open and who owns it, every app and its cost, and what ships when.

LiveIn buildQueuedKeep HaveHave, unreadNeed you Left chip: where the build is. Right chip: whether we can get in.

Where we are

Move 1 done: every lead is caught. Move 2 in build: the Katalyst replacement.

Jul 24 · The form used to discard the lead. Now it saves and alerts. Anything before Jul 24 is gone.

Access · We now hold Katalyst, GoDaddy, JobTread, Mailchimp and Meta. JobTread and Meta are both read, and what they found is below. Katalyst and Mailchimp are next in Move 2.

Closed · JobTread API access, which we said we would try to turn on ourselves before asking you. We could. Tested live Jul 27, so the won-job loop is not waiting on you.

New · The phone system. Your team wrote up what it should do, and that plan is now a build track on this board, with your rules locked in: humans answer first, the AI is the backup. Full section below.

1 · Catch every lead→ 2 · Work the lead→ 3 · Turn the ads up→ 4 · Compound it

Working together —

Everything we have built

Every link in one place, with a picture of what is behind it. Swipe sideways, or use the arrows. Tap a card to open it.

The machinesNew

Your 12 emails, the sequences, the SEO build and the ad loop, all in one place

The look, built outNeeds you

All nine pages finished in Dark Steel, your pick. One yes puts it live

The other nine looksLive

Every design we tried, so you can see what was rejected

Contact and bookingOn preview

Call, text, email and book, on every page. Open it on your phone

Your funnelLive

The four compliance pages, the guides and the blog

SB 721 missed deadlineLive

For apartment owners whose inspection is not done

Balcony inspectionLive

The core inspection page. Book or quote

Required repairsLive

For owners whose inspection already found work

SB 326 for HOAsLive

For condo and HOA boards on the nine year cycle

The guidesLive

Plain English explainers. The organic engine once you pick a domain

Your lead boardLive

Every lead, its source, its stage, won or lost. Password protected

Your portalLive

Scope of work, signing, payment and the document pack. Private link, sent to you directly, so it is not printed here

All 21 appsLive

What each one does, who holds it and what it costs

The flow: how one lead travels

Demand

Meta Ads

Read Jul 28. Ads pointed at the old site; relaunch pending.

Have, unread

The pages

Cloudflare Pages

Four SB 721 / SB 326 pages. Hidden from Google.

Live

Capture

Cloudflare Workers

Saves the lead before it answers. Never drops one.

Live

Your database

Cloudflare D1

Every lead and building, with source and next due date.

Live

Instant alert

Cloudflare Email

Fires on arrival. Target: contact under 5 minutes.

Live

Work the lead

Lead board · Claude

See it, stage it, mark it won or lost.

Board live

Do the job

JobTread

Your system of record. We connect and leave it alone.

Keep

The books

QuickBooks Online

Profit and loss per brand, plus job costs.

Move 4

↻ Two loops make it compound. Won-job feedback: a closed job sends its value back to the ad platforms, so bidding chases revenue, not form fills. The re-inspection clock: every inspection records its next due date, so each building becomes a dated future job.

The order of build

Move	What ships
1 · CatchShipped Jul 24	Nothing gets lost. Your lead database is live. Every submission is saved with the ad or search that produced it, and alerts on arrival.
2 · Work itAug 3 – Aug 8	Every lead answered fast. Stages, automatic first reply, follow-up until a human connects, reminders. Plus the Katalyst audit and the move off it.
3 · Ads upAug 10 – Aug 15	Spend more, see what it bought. Pages on your own domain, open to Google. Ad source tracked to the won job. Local Services Ads sit outside your signed scope.
4 · CompoundAug 17 – Sep 5	Growth without more ad spend. The scorecard, plus re-inspection outreach to past customers. Map listings, reviews, SEO, QuickBooks and entity work sit outside your signed scope.

A working plan, reviewed weekly, not a guarantee. Moves 3 and 4 also wait on Google's own approval times. What each Move needs from you is in the open list below.

The apps: what you pay for

1Your existing bills, unchanged. Meta Ads, GoDaddy, JobTread, Katalyst, Mailchimp. Your ad budget goes straight to Meta, never through us.

2Ours, opened in your name, billed at cost. Cloudflare about $5 a month for the pages, the capture, your database and the lead alerts. Claude $5 to $100 depending on how many leads it reads. Nothing is marked up.

3Everything we build on top is included. Lead board, CRM automations, the scorecard, won-job feedback to the ad platforms, the SEO engine. No separate line for any of it.

4Not started yet, and priced before we do. QuickBooks Online Plus $115–140 (rises Aug 1) · a phone line per brand about $23 · Stripe per transaction · Google Local Services per lead. Google Business Profile and Search Console are free.

5Katalyst is the one that leaves. Do not cancel it before we have your emails out. Anything built inside it goes when the subscription does.

Software is opened in your name and billed to you at cost. We never mark it up. Prices as of 2026-07-23. All 21 apps, what each one does and who holds it →

The phone system

Humans answer first. The AI is the backup.

Built to your rule: the phone rings for your team for about four rings, and the system only steps in when nobody picks up or it is after hours. JobTread stays for repairs and jobs only.

Open: automatic missed-call texts need ten minutes with the Google Voice login. AI answering needs the number moved to a carrier account in your name, which takes about three weeks from the day you say go. Everything else on your team’s list is built or in build.

What is open · one list, both sides

Item	Owner	By	Status
With you · these are the ones that unblock us
You can answer any of these right here. Tap Comment under a row and type your answer. It stays on the board where the item is, so it cannot get buried in a text thread, and anyone on your team can see it and add to it. Texting us still works if that is faster.
One DNS record puts the site on your domain. GoDaddy › My Products › laconstructionconsultants.com › DNS › Add New Record: Type CNAME · Name compliance · Value lacc-compliance.pages.dev. Tell us before you save it and we switch on our side the same day. This is what lets ads send people to your own domain. Your email and every other record stay untouched.	You	2 minutes	Need you
Which name do the ads run under? The state license record still shows only DTAG INC, and the license number in an ad must sit under the name on that record. Say start now and ads run as DTAG INC · Lic #1061967 this week. Say wait for the DBAs and they run as LA Construction Consultants once the record shows them. Either answer starts ads. No answer is the only thing that does not.	You	One word	Need you
Grant us partner access to your Meta ads account. You offered this Jul 27. We email you our Business ID; you approve it in two clicks. It lets us run the campaigns and install the conversion tracking, and your password stops being shared. Ads cannot launch without it.	You	2 clicks	Need you
The design you picked is built on all nine pages. One yes puts it live. The whole site is finished in Dark Steel on a private preview, checked on phone screens, with your license number now in every footer. Say yes and it replaces the current pages the same day.	You	One yes	Need you
Ten minutes with the Google Voice login, with Fallon. If the Monday session did not happen, any morning this week works. It is the one switch that lets automatic missed-call texts start before the number moves.	You	10 minutes	Need you
$202,715 of already-approved work is waiting to be scheduled. Nine jobs, six customers; three calls cover 70% of it, and one $79,940 job has waited over four months. The named call list is in your email from Jul 29, biggest first. What those calls come back with decides where next month goes.	You	3 calls	Need you
10 to 15 real job photos from your archive. Before, during and after shots of past balcony and deck work, sent any way that is easy. They put proof only you have on the new site, in place of generic imagery.	You	One email	Need you
Start the review drive: five past customers this week. You have zero Google reviews; the working bar in this market is 20 to 70, and zero holds back the map pack, Local Services Ads eligibility, and every channel’s close rate. We draft the ask text; your team sends it to finished customers.	You	5 asks/week	Need you
The CAI-GLAC Expo table: yes or no. $890 for a table on Friday, September 18, and tables sell out. About 1,200 LA community-association members in one room, the exact audience that hires SB 326 repair work. Membership at $685 makes the table cheaper and lasts the year.	You	$890 · by Aug 22	Need you
With us · what we are doing next
Build the phone system. Your rules are locked: humans answer first, the AI is the backup. The receiving side is live, the missed-call connector is in build, and AI answering waits on the number move, which starts the day you say go.	Us	In build	In build
Get your ~10 Balcony & Deck funnel emails out of Katalyst first. Finished copy you already paid for, inside the system you are leaving. We copy them, we change nothing.	Us	Next	Next up
Read the rest of your Katalyst account. The read-only audit: contacts, live automations, funnels. It decides what the move off Katalyst costs.	Us	Next	Next up
Review your Mailchimp account. Runs with the Katalyst audit. May hold the past-customer list the re-inspection drive needs.	Us	Next	Next up
Build the CRM automations. Stages, instant reply, follow-up, reminders. The seven automations in your scope.	Us	In build	In build
Move the database and workers into an account in your name. They run in ours because they were built first. This is the handover.	Us	Queued	Queued

This list is the whole to-do list. Nothing lives in a separate tool, and nothing is tracked anywhere you cannot see. If it is not on this board, we are not doing it.

How we work

Weekly 30-minute session. Shipped, needs-you, numbers, next, risks.

This board is the shared board. Updated every time anything changes.

Every change is reviewable before it goes live.

Everything documented. Every account and automation, and how to run it.

Nothing ships without your yes. Nothing sent, published or paid.

You own it. Every account in your name. What sits in ours is marked above.

Billing

$1,800 a month, month to month. $900 received 2026-07-23, $900 due 2026-08-06. Then $900 every two weeks, the schedule you asked for; next is 2026-08-20. Labor at $100 an hour, software at cost, no build fee. Scope covers the CRM, automations, funnel, reactivation, scorecard and docs. Dotted items sit outside it.

PaperSt.AI

LACC / BDA Board · updated 2026-08-06 · joseph@paperst.ai
Built on the signed Scope of Work (2026-07-22).